I love to write almost as much as I love to read. With a background in teaching, I break down complex information into digestible, actionable content that instructs and inspires. 

Whether it's health & wellness tips, trends in psychedelic therapy, or meditative essays on social media and the prospect of a dead internet, I'm always expanding my knowledge base. And my passion is (over) sharing it.

Research-backed and search-optimized, I deliver projects on time that are meticulously copy-edited. My clients get returns, and they return.

Having worked with AI writing tools in the past, on both professional and personal projects, I find LLMs actually make the process of writing harder than it needs to be. More egregiously, they're notoriously soulless,  riddled with cliches, and if we're thinking about brand engagement, utterly forgettable. 

In fact, when GPT technology was being developed, researchers dubbed the output of their glorified autocomplete machines as synthetic text. And your audience can smell it a mile away. 

Have you ever received an obviously ChatGPT-composed email or text and felt, well, rather insulted?

It doesn't just insult your intelligence, it's an act of radical disrespect to your very humanity. Here's the thing: not only are you totally valid to feel this way; you've masterfully articulated something rarely noticed by society. I'm sensing big MENSA vibes over here..

If you can smell it -- through the low-stakes of a personal exchange -- imagine your customers reading some glib, utterly useless LLM newsletter slop, and how they might reconsider their relationship with a brand.

These tools do have their uses, but using them for creative tasks and cognitive insights (eg. your marketing funnel) all but guarantees mediocrity.  Because they are probabilistic, as in they choose the next word that's statistically likely to follow the previous ones (eg. your prompt), all large language models regress to the mean. Average. Fine. Mid. 

Forget about fiddling and fixing the output, or an LLM's affinity to hallucinate, to shamelessly fluff and stuff word counts, like an essay rushed to a professor's inbox at 11:59 pm.

Forget its fondness for authoritatively stating false (and often dangerous, even homicidal) medical and mental health misinformation.

Forget the messy ethical implications, the countless authors, artists, and programmers' labor all scraped by venture capital to train their models, for zero compensation, let alone attribution.

Forget about taste. Forget even about the data centers, the culture wars, the declining literacy rates and rising cognitive debt from outsourcing your frontal lobes to a server farm.

Not only are your $20/month "pro" Claude account prices heavily subsidized and their days numbered, in early March, Goldman Sachs released a memo on its 2025 market data, and the headline was as serious as a heart attack:

In 2025, there were only two (2), significant ROIs to enterprise-level AI capex and SAAS expenditures, contained to highly specific labor outputs--customer service and coding (I also strongly recommend a peak at Sec. 6.3 of this sobering MIT NANDA study from last year.)

But the Sachs report flatly concluded what many have long suspected -- at this time, there is:

Publishing content that genuinely helps, inspires, and builds trust with your audience, is an excellent opportunity to demonstrate the integrity of your brand.

This is especially true in a economic climate of greed, vaporware, rug-pulls, and a feeling the US economy is just three corporations stacked in a trench coat.

In digital marketing, brand authenticity is more relevant than ever, especially as consumers become increasingly frustrated with the quality of Google Search, not to mention the backlash to Prada's AI-generated adverts. 

In fact, a Texas university published a paper on the business implications of Prada's AI-driven campaign, highlighting its marketing objective failures. 

Focusing on the implications of taking short cuts, especially as it relates to a global luxury brand, using generative-AI image diffusion models instead of real photography, their research concluded:

I create the kind of content that goes deep, whether in length of copy, or the creative strategies devised in building long-term brand equity.

Specializing in long and short-form content-marketing,  considerately-strategized newsletters and email blasts, academic white papers, and other evergreen assets, I help brands find new customers for years to come.

Looking to turn your audience into customers?

Check out my portfolio here.

-Jules

jjulese@outlook.com