Content Marketing For Human Beings.

Having worked with AI writing tools in the past, for both professional and personal projects, I quickly discovered they only made my job harder. Even more egregiously, the content was notably soulless, cliche-heavy and, if we're talking about brand engagement, quite forgettable. 

In fact, when GPT technology was being developed, researchers dubbed the output of their glorified autocomplete machines as synthetic text. And your audience can smell it a mile away.

Have you ever gotten an obviously ChatGPT-composed email or text, and felt, well, rather disrespected?

It doesn't just insult your intelligence -- it's an  act of radical disrespect to your very humanity. 

Here's the thing: not only are you totally valid to feel this way; you've masterfully articulated something rarely noticed by society. I'm sensing big MENSA vibes over here..

If you can smell it -- through the low-stakes of a personal exchange -- imagine your customers reading some glib, utterly useless LLM newsletter slop, and how they might reconsider their relationship with a brand.

Forget about fiddling and fixing the output, or an LLM's affinity to hallucinate, to shamelessly fluff and stuff word counts, like an essay rushed to a professor's inbox at 11:59 pm. 

Forget its fondness for authoritatively stating false (and often dangerous, even homicidal) medical and mental health misinformation. 

Forget the messy ethical implications, the countless authors, artists, and programmers' labor all scraped by venture capital to train their models, for zero compensation, let alone attribution. 

Forget about taste. Forget even about the data centers, the culture wars, the declining literacy rates and rising cognitive debt from outsourcing your frontal lobes to a server farm.

In early March, Goldman Sachs released a memo on its 2025 market data. The headline was as serious as a heart attack:

In 2025, there were only two (2), significant ROIs to enterprise-level AI capex and SAAS expenditures, contained to highly specific labor outputs--customer service and coding (I also strongly recommend a peak at Sec. 6.3 of this sobering MIT NANDA study from last year.)

But the Sachs report flatly concluded what many have long suspected -- at this time, there is:

When you publish content that genuinely helps, inspires, and builds trust with your audience, you demonstrate an integrity of your brand.

This is especially true in a economic climate of greed, vaporware, rug-pulls, and a feeling the US economy is just three corporations stacked in a trench coat.

In digital marketing, brand authenticity is more relevant than ever, especially as consumers become increasingly frustrated with the quality of Google Search, not to mention the backlash to Prada's AI-generated adverts. 

In fact, a Texas university published a paper on the business implications of Prada's AI-driven campaign, highlighting it's marketing objective failures. 

Focusing on the implications of taking short cuts, especially as it relates to a global luxury brand, using generative-AI image diffusion models instead of real photography, their research concluded:

I create the kind of content that goes deep, whether in length of copy, or the creative strategies devised in building long-term brand  equity. 

Specializing in long and short-form content marketing, considerately strategized newsletters and email blasts, academic white papers, and other evergreen assets--attracting new customers for years to come. 

Check out my portfolio here.

jjulese@outlook.com